Investigate, Outline and Analyze UK Food Industry Essay

Investigate, Outline and Analyze UK Food Industry - Essay Example As the report stresses in the modern world of globalisation, the economy of one country is related to that of another. Under such a scenario, free markets exist where the governments do not regulate the prices rather the prices are fixed by the demand and supply system. Therefore, an industry not only depends on the products offered by the domestic companies, but also in this era of globalization and free market, on the competitors in the industry. With the presence of many competitors in the market, people get the high quality products at lower prices. In UK, the government’s liberalization of the economy from the 1980s has led to increased market competition in all the industries. The researcher has chosen the food industry of UK for the analysis. The paper declares that the food industry in UK is ruled by supermarkets and retailers that have an effective supply chain system. The process starts from the cultivation of food in the farm land. The farmers produce the food and the retailers buy the raw materials from them. The retailers then pack the food and bring it to the customers. There are many players in the industry and so the competition is intense. As the market is a free one, so the entry barriers are lower and for that there are new companies who want to enter the market. The food sector can contribute in an effective way. As the food industry is growing and employment conditions are better here, the industry can take a leading role towards the growth of UK’s economy.

Marketing Strategies of Starbucks Coffee Company and Caff Nero Group Essay

Marketing Strategies of Starbucks Coffee Company and Caff Nero Group Ltd - Essay Example As the report declares the business of marketing strategy is to influence the decision of the customers towards a product. Marketing strategy therefore focuses much on building a strong customer base that eventually translates into increased profit margin for the customers. Having conducted a proper marketing research and conceiving the findings, marketing strategy then take effects. At this stage, the precursor of marketing strategy is the marketing plan which gives a structural breakdown of how the strategy will be rolled and the avenues to be explored when reaching the prospective customers effectively and efficiently with the least cost possible. A marketing plan considers what is popularly known as four Ps i.e. product, price, place, and promotion. This information assists in devising a proper marketing strategy. This paper stresses that marketing strategy is one of the most important inputs any business should endeavor to engage in however big or small the business may be. Unfortunately, most businesses are always hesitant to actively do appropriate marketing strategy simply because they do not understand the contribution of the same in business. It is obvious that for a business to thrive and grow exponentially in terms of building and restoring the customer base there has to be an aggressive marketing strategy that will be beneficial to the business. It is rated that Caffà ¨ Nero Group Ltd is position three in UK this is after Whitbread Group's Costa Coffee and Starbucks. The company enjoys a significant number of outlets to the tune of 420 which has spread to